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Top Notch for Your Top Drawer

Experience the difference of high-quality, Merino wool undies — and never look back.

Unparalleled comfort. Natural materials. Instant confidence. Unparalleled comfort. Natural materials. Instant confidence. Unparalleled comfort. Natural materials. Instant confidence. Unparalleled comfort. Natural materials. Instant confidence. Unparalleled comfort. Natural materials. Instant confidence. Unparalleled comfort. Natural materials. Instant confidence. Unparalleled comfort. Natural materials. Instant confidence. Unparalleled comfort. Natural materials. Instant confidence. Unparalleled comfort. Natural materials. Instant confidence. Unparalleled comfort. Natural materials. Instant confidence. Unparalleled comfort. Natural materials. Instant confidence. Unparalleled comfort. Natural materials. Instant confidence.

Self-Care for Down There

It’s time to break up with your underwear.

You put time and effort into prioritizing self-care and choosing sustainable, high-quality products that are good for you. So why keep worn-out, uncomfortable and poorly-made undies around?

Merino wool intimates are the luxury you’ve been waiting for.

simplify your mornings with merino wool undies

Whether you’re heading off to work, powering through pilates, or lounging at home —
Au Natural has you covered.

Shop Our Best Sellers

Undie-covering the Love

Reviews we just can’t keep hidden

EIverified buyer
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I have never worn a pair of underwear so comfortable in my life! They wash so easily and return back to their original shape! These undies are a game-changer!
Emily PIndustry Expert
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Can confirm, my most comfortable underwear ever. I wore it on a 27-hour journey from Europe back to Australia and they felt amazing the whole way. Cannot recommend enough. back to their original shape! These undies are a game-changer!
Stephanieverified buyer
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The fit and feel of the merino wool is wonderful. They're lightweight, breathable and don't pinch in any areas and create those awful panty lines through your clothes. Love them!!
Evaverified buyer
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I'm a complete Merino wool convert - the odor and moisture control is remarkable. For those comparison shopping, I have tried a couple of the competitors and these are better.
Cmweisebergerverified buyer
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I LOVE these underwear!! I have super sensitive skin and these are non irritating and oh so comfortable.

built to last

All of our products undergo a rigorous testing process, ensuring that our high-quality undies are actually good for you. The Woolmark certification guarantees durability and performance – so you can trust the quality of your underwear drawer is upgraded when you shop Au Natural.

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