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Au Natural

Benefits of Merino Wool

If there’s one material that is perfect for women’s underwear – it’s Merino wool.

Think of it as self-care for down there. Au Natural’s Merino wool undies keep your V healthy by providing sweat-free, breathable and odor-resistant next-to-skin benefits.

Merino wool underwear lasts longer, holds its shape and stays intact without the fraying, holes and breakage you’re used to seeing with low-quality alternatives. The unwanted pinching, digging and rolling of your underwear will become complaints of the past.

Au Natural

(AND WHY WE LOVE IT FOR WOMEN'S UNDERWEAR)

What is Merino Wool?

Merino wool is a 100% natural, renewable and biodegradable fiber grown year-round by Merino sheep, who consume a simple blend of natural ingredients including sunshine, water, fresh air and grass.

Merino wool is often referred to as nature’s performance fiber, as no other fiber can match its benefits: naturally breathable, odor-resistant, temperature regulating and very soft. These benefits make Merino wool the premium underwear fabric that’s healthy for your V. With Merino wool, Mother Nature got it right.

Is Merino Wool Breathable?

We love Merino wool undies for many reasons, but at the top of our list is because Merino wool is breathable — so when it’s used for undies, it keeps you cool, dry and comfortable. This material transports moisture away from the skin, preventing sweat and bacteria from building down there. Merino wool is a “magic material” that keeps all your parts dry, healthy and comfortable.

BETTER CARE FOR DOWN THERE WITH MERINO WOOL UNDERWEAR

Breathable

Transports moisture away from the skin, meaning less sweat on your body. Helps keep your most private parts cool when it gets hot.

Soft

Merino wool is extremely fine, so no uncomfortable itching or scratching, perfect for next-to-skin.

Odor Resistant

Absorbs odor molecules caused by sweat, meaning you can wear your undies longer without worrying about any unpleasant smells.

Elastic

Moves with your body then returns to its original shape after washing, meaning your undies stretch to fit your unique size over and over again.

Durable

Naturally durable and high-quality means no guilt keeping undies for a year+.

Sustainable

Merino wool fiber is 100% natural, renewable, and biodegradable. It does not contribute to microplastic pollution in our oceans or land.

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The Scoop on Merino Wool Fibers

Let’s make one thing clear – Merino wool is not the itchy, scratchy material you may associate with a wool sweater. In fact, it’s softer than cashmere and comfortable against the most sensitive skin. Our seamlessly knitted Merino wool underwear moves with your unique body, so say goodbye to readjusting and irritation. There’s truly no other material you’d want to wear down there.

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Au Natural

Why Merino Wool?

GOOD FOR YOU

At Au Natural, we believe in investing in higher quality products that last longer, are naturally sourced and created with sustainability in mind. We chose to create all our products with Merino wool because it is a luxury, superior material. As a natural and renewable fiber, it uses less energy and water to produce and perform where women need it most.


SELF-CARE FOR DOWN THERE

For years, women have been investing in their self-care. But, what about self-care for down there? By wearing Merino wool underwear, not only are you staying dry, comfortable and confident, but you’re preventing sweat and bacteria buildup that often leads to painful razor burn and uncomfortable infections.


LUXURY UNDERWEAR THAT FITS YOUR LIFESTYLE

Merino wool underwear maintains its elasticity over time. Au Natural undies move and stretch with your body and return to its original shape after washing. Plus, their natural durability means they’ll stay in your top drawer for longer, maintaining the fit and comfort you love.


GOOD FOR THE PLANET

We’re proud to create sustainable underwear for women, as Merino wool fiber is 100% natural, renewable and biodegradable. Plus, all of our products are Woolmark certified, so you know you’re getting the best.

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