High-Quality Undies,
No Vetting Required
We did the dirty work, so you don’t have to.
UNRAVEL YOUR EXPECTATIONS
Au Natural is on a mission to change how women view their underwear. We’re committed to showing women they can have it all when it comes to their undies — comfort, style, functionality and high-quality, all with a good-for-your-V material.
Our underwear is made from nature’s miracle fiber, Merino wool, so you can invest in fewer, high-quality pairs that will last you longer and save you from the never-ending search for the next “best pair.”
“WE WANTED A LONG-LASTING, HIGH-QUALITY UNDERWEAR SOLUTION THAT KEPT UP WITH OUR LIFESTYLE AND MADE US FEEL CONFIDENT.”
The Women Behind
Au Natural
It all started with three sisters who were tired of the low-quality, uncomfortable and short-lived underwear women have been dealing with for years.
After surveying hundreds of other women, Au Natural founders Christina Vilicich, Erika Sliwak, and Rebecca Sliwak discovered that standard underwear options aren’t designed for the comfort and versatile wear women need and deserve.
What initially launched as a passion project quickly became a mission to change the way women think about their intimates. What we found? You don’t need a drawer full of uncomfortable pairs that wear out in just a few months. You can invest in better quality that lasts longer, feels great, and is good for you too.
Au Natural immediately set out on a path to educate and provide women with a better option for underwear — not just optimal comfort, but underwear that takes care of down there by resisting moisture, odor and bacteria buildup.
By leveraging a magical material — Merino wool — Au Natural gives women underwear that is incredibly soft, breathable, good for their body and keeps up with their lifestyle.
Why “Au Natural”?
The French phrase “au natural” translates to “in a natural state” or “naked” — which perfectly describes what it feels like to wear our products. When you slip into a pair of our undies — the “barely-there” feeling truly feels “au natural” on your skin. We’ve said that wearing our undies is the closest feeling you can get to being naked without actually being naked.
Ethically Sourced Materials
We tap into the best mother nature has to offer and take a farm-to-fashion approach when sourcing our Merino wool fiber. Our certified supply chain allows our customers to trust the journey of the wool from sheep’s coat to their top drawer is an ethical and sustainable one.
As the first Woolmark-Certified underwear brand in the United States, our products undergo a rigorous testing process, ensuring the quality of your underwear is built to last. Woolmark certification guarantees durability and performance – so you can trust the quality of your underwear drawer is upgraded when you shop Au Natural.
From the office to hot yoga, Au Natural’s Merino wool underwear has you covered.
